Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.  

Heading Towards Customer Centric Enterprises : An Introduction

1 The Customer Centric Enterprise
Mass Customization and Personalization : Key Strategies for Customer Centric Enterprises
2 The Customer Centric Enterprise
3 The Many Faces of Personalization
4 Economic Evaluation of Mini-Plants for Mass Customization
5 Customer Driven Manufacturing Versus Mass Customization
6 User Modeling and Personalization
7 Art Customization
Customer Centric Design and Development : Developing product families for customization and efficient manufacturing
8 Product Families for Mass Customization
9 Common Platform Architecture
10 Reconfigurable Models and Product Templates
11 Case-Based Reasoning
12 Using TRIZ to Overcome Mass Customization Contradictions
Interfacing and Integrating the Customer : Getting customers involved and optimally informed
13 Web-Based Do-It-Yourself Product Design
14 Modeling Consumer Behavior in the Customization Process
15 Usability of Design by Customer Websites
16 Applications of Kansei Engineering to Personalization
17 Knowledge Based Product Configuration
18 The Customer at the Final Frontier of Mass Customization
Customer Centric Manufacturing : Process design, production planning and control for achieving near mass production efficiency
19 Flexibility and Reconfigurability for Mass Customization
20 Distributed Demand Flow Customization
21 Segmented Adaptive Production Control
22 Challenges of Mass Customization Manufacturing
23 Modularization in Danish Industry
24 A Framework for Selecting a Best-Fit Mass Customization Strategy
Applying Mass Customization to the Fashion Industry : Building a customer centric value chain for apparel and footwear customization
25 Towards the Extended User Oriented Shoe Enterprise
26 Implementing a Mass Customized Clothing Service
27 Individualized Avatars and Personalized Customer Consulting
28 Footwear Fit Categorization
29 Virtual Reality and CAD/CAM for Customized Shoe Manufacturing
New Directions : Future challenges for building the customer centric enterprise
30 New Directions for Mass Customization.