The Right Sensory Mix
Targeting Consumer Product Development Scientifically
Why do some people drink black coffee and others stick to tea?
3 Hormones and Human Perception
4 The Right Sensory Mix
5 Business Decisions Made Easy
1 Coming to our Senses
2 How to Predict Customers' Behavior3 Hormones and Human Perception
4 The Right Sensory Mix
5 Business Decisions Made Easy
Derval, Diana
ISBN | 9783642120930 |
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Artikelnummer | 9783642120930 |
Medientyp | E-Book - PDF |
Auflage | 2. Aufl. |
Copyrightjahr | 2010 |
Verlag | Springer-Verlag |
Umfang | 146 Seiten |
Sprache | Englisch |
Kopierschutz | Digitales Wasserzeichen |