The Right Sensory Mix

Targeting Consumer Product Development Scientifically

The Right Sensory Mix

Targeting Consumer Product Development Scientifically

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Why do some people drink black coffee and others stick to tea?

1 Coming to our Senses
2 How to Predict Customers' Behavior
3 Hormones and Human Perception
4 The Right Sensory Mix
5 Business Decisions Made Easy
ISBN 9783642120930
Artikelnummer 9783642120930
Medientyp E-Book - PDF
Auflage 2. Aufl.
Copyrightjahr 2010
Verlag Springer-Verlag
Umfang 146 Seiten
Sprache Englisch
Kopierschutz Digitales Wasserzeichen