Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies' survival and long-term success. 

The strategy-planning process proposed in this book is based on the authors' many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which implementation projects are necessary. Numerous practical examples serve to illustrate the proposed approach.

For the third edition, the sections on corporate strategy and business strategy development have been redesigned and expanded. Throughout the book, many aspects have been clarified and simplified.

The book provides practitioners the knowledge they need to develop their own strategies. In addition, it offers a valuable textbook on the complex task of strategic planning.

Introduction

Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials
Development of Strategic Planning and Its Integration into Strategic Management
Strategic Documents
Strategy Planning Process
Initializing Strategic Planning: Developing or Revising the Mission Statement
Defining the Current Strategic Businesses
Preparing the Strategy Planning Project
Strategic Analysis at the Corporate Level: Global Environment Analysis
Portfolio Analysis
Diagnosing the Strategic Challenges at the Corporate Level
Developing the Corporate Strategy: Developing and Assessing Strategic Options for the Company
Defining the Strategic Objectives for the Company
Formulating the Corporate Strategy
Developing Project Plans for the Implementation of the Corporate Strategy
Strategic Analysis of a Business: Identifying the Industry-Specific Success Factors
Industry Environment Analysis
Industry Analysis
Market Analysis
Analyzing the Competitive Position and the Business Model
Diagnosing the Strategic Challenges of the Business
Developing a Business Strategy: Developing and Assessing Strategic Options for the Business
Defining the Strategic Objectives for the Business
Formulating the Business Strategy
Developing Project Plans for the Implementation of the Business Strategy
Finalizing Strategic Planning: Developing the Functional Strategies
Final Assessment of All Strategic Guidelines
Preparing the Strategic Implementation
Final Remarks.