Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors' highly successful previous publication "Process-based Strategic Planning," which appeared in six editions.

Preface

Brief contents
Contents
List of figures
List of inserts
Introduction
Part I: Idea of strategic planning
Part II: Strategic documents and strategy planning process
Part III: Initializing strategic planning
Part IV: Strategic analysis at the corporal level
Part V: Developing the corporate strategy
Part VI: Strategic analysis at the business level
Part VII: Developing the business strategies
Part VIII: Finalizing strategic planning
Glossary
Index
Bibliography.