This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 

Chapter 1 Total Revenue Management (TRM)

Chapter 2 Pricing Elements and Price Elasticity
Chapter 3 Pricing as Part of the Corporate Strategy
Chapter 4 Pricing Strategies
Chapter 5 Supply Chain Management and Distribution Channels
Chapter 6 Value Drivers in Revenue Management
Chapter 7 Audits as Tool to evaluate Value
Chapter 8 TRM for Services
Chapter 9 Creating the Value Proposition
Chapter 10 TRM in companies with financial Difficulties
Chapter 11 Pricing in the Automotive Industry
Chapter 12 Pricing in the Hospitality Industry
Chapter 13 Pricing in the Aviation Industry
Chapter 14 Pricing in the Healthcare Sector
Chapter 15 Pricing Strategy in the Beer Industry
Chapter 16 Outlook: Full Revenue Management (FRM)
Glossary
Index.