Toward Cross-Channel Management
A Comprehensive Guide for Retail Firms
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
Dr. Felix Brunner (Migros Genossenschaftsbund, Zurich); Prof. Dr. Thomas Rudolph (University of St. Gallen)
| ISBN | 9783110417227 |
|---|---|
| Artikelnummer | 9783110417227 |
| Medientyp | E-Book - ePUB |
| Copyrightjahr | 2015 |
| Verlag | De Gruyter Oldenbourg |
| Umfang | 84 Seiten |
| Sprache | Englisch |
| Kopierschutz | Digitales Wasserzeichen |
