This book uses a system-based approach to decipher and organize the concepts and conclusions relevant for creating and capturing value in business.  It develops a scientific theory based on systems science and logical reasoning that is commonly employed in mathematics and natural science. The resulting new theory focuses on the organizational nature of the world and the organic and holistic feature of human organizations and their interactions. To this end, this book identifies a few axioms, instead of empirical discoveries, on which it reliably constructs the entire theory.

Some Challenges Encountered in Value Creation and Capture

Part I Preparation
Introduction to Systems Research and Systemic Reasoning
Evolution of a Market of Free Competition: A Symbolic Approach
Axiomatization of the Resource View: The Firm and Markets
Evolution of Resources: An Axiomatized Resource View
Part II Demand- and Supply-Side Strategies
The Supply-Chain Ecosystem of a Firm
Upstream/Downstream Impacts on a Firm's Performance
Sufficient Conditions that Lead to Synergistic Innovations
Consumer Synergies: Simultaneous Utilities & Multi-Sided Markets
The Systemic, Hierarchical Structure of the Mind
Preferred Taxonomies & Inclusive Classification of Consumers
Value Creation out of Innovation and Resources
Value Capture out of Strategic Networks and Blocks
When Effective Consumer Value Propositions Emerge
Values and Competitive Advantages based on Customer Value Propositions
Market-Sensing Capabilities and Their Vital Importance in Firm Performance
Part V Some Roles of Manufacturing and Artificial Intelligence
Manufacturing in Industrial Transformations
How Artificial Intelligence Affects Technological Innovations
Part VI Government Policies and Supports
How the Government can Help Stimulate Economic Growth
When Government Policies Improve Firm Performance
Index.<p></p>